The Google "Penguin" updates of 2012 place an emphasis on social media signals. Social media signals, including branding signals (the use of the company name on third party sites without a link, also known as a "mention" or a "citation", or "buzz", or references to, mentions, or links to client social media profiles without a direct link to the client site) are now a major factor in search engine rankings. Industry studies since these updates have demonstrated that social media signals are now at least as important, if not more important, than links, as social media signals are less easily manipulated than links and are therefore considered a more reliable indicator of the importance of a web page by Google.
Any holistic SEO or Internet marketing strategy simply must include a social media component to achieve maximum effectiveness. If your organization is not placing an emphasis on social media as well as on "traditional" SEO then your organization is falling behind. ArteWorks SEO will determine the best social media outlets for your business and will pursue an aggressive strategy to increase your social media footprint and sphere of influence. We will incorporate any number of social media sites into your customized plan, including but not limited to the "Big 8": Facebook, Linked In, Google+, Twitter, Pinterest, Instagram, YouTube, and Tumblr.
Additionally, social bookmarking of your blog and other site content will be aggressively pursued on quality, respected sites such as Digg, Fark, Reddit, Diigo, Quora, StumbleUpon and others.
We can manage and maintain your social media accounts for you, or we can advise you so as to assist you in maintaining them yourself. While nothing takes the place of quality content, social media is a necessary supplement to any SEO scheme. Our social media experts can progressively enhance your social and search engine visibility so as to attain the best possible results for your project.